About me

My journey in design has always been about solving real problems through intuitive, human-centered experiences. With over 13 years of experience in product and UX design, I specialize in translating complexity into clarity designing solutions that not only look good, but work brilliantly across industries like fintech, mobility, gig economy, and agritech.Let’s build something meaningful.

Let's Collaborate

Hire me for

Product Strategy & UX Research

End-to-End UI/UX Design

Wireframing & Interactive Prototyping

Mobile & Web App Design

Design Systems & Component Libraries

Usability Testing & Iteration

Visual Design & Interaction Design

My Design Process

Every project is a collaboration. I believe in aligning business goals with user needs through a proven design process:

Research

User interviews, market research, competitor audits, data analysis

Define

Clear problem framing, persona creation, journey mapping

Ideate

Wireframes, flows, user stories, content strategy

Prototype

Hi-fi UI, interactions, microcopy, dev handoff-ready files

Test & Iterate

Usability testing, A/B tests, feedback loops, stakeholder validations

From building my first layouts in Photoshop to crafting seamless mobile and web experiences, my journey has been shaped by curiosity, empathy, and a love for clean, purposeful design. Over time, I’ve realized that great products aren’t just built, they’re felt. Every interaction matters.

Fusion of Design & Functionality

Good design delights but great design performs. I focus on crafting intuitive, high-performance experiences that merge beauty with business value.

Human-Centered, Always

I obsess over understanding the why behind user behaviors. Whether it's accessibility, simplicity, or delight, people are at the center of every decision I make.

Systems Thinking & Scalability

I design beyond screens, I build systems. My approach ensures consistency, adaptability, and longevity across evolving product ecosystems.

My Experience

Over the years, I’ve had the privilege of working across startups, growing teams, and enterprise environments, wearing multiple hats and adapting fast. From user research to high-fidelity designs and dev handoff, I’ve led and contributed to projects that solve real problems and drive measurable outcomes.

I enjoy collaborating with cross-functional teams and mentoring younger designers, all while keeping users at the center of every decision.

2016 - PresentSr Product DesignerHornOK
2014 - 2016Motion Graphics ArtistHyva IT Solutions
2013 - 2014VFX GeneralistMRT Studios
2012 - 2013Stereo Rotoscope ArtistPixstone Images
2010 - 2011Web Designer & DeveloperDivya Net Solutions